My name is
First thing, I knew my name is too long. So, I go by Ja.
Yeah, a lot easier. Isn’t it?
I'm a UX designer specialised in automotive and mobile. But of course, open to a whole new world!
I love to travel and connect to people with different cultures. I also love to learn new things! And if possible, pass it forward to the community by talking in podcasts and writing a blog.
I’m addicted to new technologies and gadgets. Totally in love with exploring new tools and finding a better design solution for my users.
My ultimate life goal is to conquer the world by designing a product that everyone would definitely use!
2020 - Present
Lead UX Designer
Volvo Group Truck Technology
Leading the work of designing onboard experience specifically, coordinate and align with development timeplan.
2015 - 2020
Volvo Group Truck Technology
My responsibility spans over designing user interface for different platforms ranging from mobile, on-vehicle dashboard and desktop. The products have been used on and off board; while driving or in living. I provide HMI inputs and working with cross-functional team to ensure the quality of implementation and maintain brand image across the product line.
Master thesis / UX Designer
Semcon Sweden AB
Responsible for project 'AIMMIT' for Touch-Drive. The project is a kick start of my automotive UX designer career. My research was on an area infotainment for autonomous vehicle.
iOS Developer Intern
I was assigned to a mobile development team where I practiced my iOS development skills on both Objective-C and Swift. At the end of internship programme, I managed to introduce an activity-based playlist which tailor a set of music tracks that suit to the current user location and activity.
2011 - Present
Freelance UX/UI Designer
I have been freelance designer for several businesses in different industries such as government sector, healthcare and etc. The works mostly are web and mobile application design. I also do print media if time allows.
SAFe - Scaled Agile Framework for
Lean Software Development
Advance Qt/QML for embedded Linux
2013 - 2015
Msc. Interaction Design and Technologies
2009 - 2013
Bsc. Information Technology
Adobe Photoshop / Illustrator / Indesign
Lightroom / XD
Sketch App / Principal for mac / Figma
Usability testing / Heuristic Evaluation
Emotional Design / Behaviour-changing Design
Design for Children / Gameplay Design
Thai : Native
English : Fluent
Swedish : Elementary
Japanese : Elementary
Objective-C / Swift / C# / C / JAVA / HTML5/CSS
Qt/QML / Github / Subversion / Database / SQL
Cello / Violin
Photography / Video - Editing
Watercolor / Computer Graphic - Painting
Participated design project received Red Dot Award 2021
Participated in the project of Volvo Trucks Model 2021 with the total facelift of HMI as a team member of cross function development team and UX Product Design team. The launched vehicles later received Red Dot Awards 2021 in Product Design category for commercial vehicles.
Written article went viral
Wrote an article about agile way of working in software development company on pantip.com (biggest blog community in Thailand). The article got more than 50k shared over the internet and got picked as most valuable article of the year.
Designed feature launched with 3M+ users world wide
Designed feature on Spotify application has been launched successfully with more than 3 million users worldwide.
Publish a paper in international conference
Written scientific paper on RFID & mobile application has been publish on an international conference journal.
President of Thammasat University Symphony Orchestra
Got elected to be a president of one of the most renown university in Thailand. The work was to managed the orchestra human resources, budget, schedule and concert programme.